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Recruitment Marketing Automation - Talentify

Othamar Gama Filho

Othamar Gama Filho
Othamar Gama Filho is the Co-Founder and CEO at Talentify.io, a mobile-first Results-as-a-Service recruitment platform that helps recruiters reach and attract modern-day job seekers. An entrepreneur with more than 10 years of experience in areas such as e-commerce, mobile, digital media, HR Tech, and Recruitment, Othamar aims to combine his diverse knowledge to help organizations overcome their biggest challenges in regard to finding and hiring top talent. In doing so, he hopes to make the recruitment process easier and more enjoyable for job seekers as well.

Recent Posts

3 Roles for Recruiters in the AI Era

[fa icon="calendar'] Sep 20, 2019 2:09:00 PM / by Othamar Gama Filho posted in Industry Trends, Programmatic

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Think AI will replace recruiters? Think again. It’s making them more powerful than ever as ambassadors, overseers, and protectors of their companies’ values.

For all the headlines it has managed to grab lately, artificial intelligence remains a bit of an enigma — and a somewhat alarming one at that. With reports that up to half of all the activities people are paid to do could potentially be automated, modern AI, machine learning, and robotics sometimes get a bad rap — and it’s easy to get concerned.

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Recruitment’s ’Magic Window’: The Power of the First 72 Hours

[fa icon="calendar'] Sep 16, 2019 2:23:00 PM / by Othamar Gama Filho posted in Candidate Experience

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Recruiting is no longer a waiting game. Thanks to a healthy job market and an increasingly limited talented pool, recruiters are now racing to find, engage, and secure candidates.

From the moment an application is received, recruiters are on the clock to make the first move, schedule interviews, and even make an offer. What’s more, many employers are trying to get it all done within 72 hours! Recruiters who miss out on this “magic window” risk losing candidates to the numerous other opportunities available in today’s job market.

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Artificial Intelligence Tech Is Evolving The Recruiting Process

[fa icon="calendar'] Sep 13, 2019 2:16:00 PM / by Othamar Gama Filho posted in Programmatic

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Recruiters have always been prized for their ability to work with people. Now, they’re starting to work with robots, too.

As artificial intelligence has found its place in the industry, helping source, screen, schedule and interview candidates, recruiters have taken on newer, more important roles in their companies than ever before. Rather than focusing solely on the upfront tasks of finding and onboarding talent, AI has freed them up to concentrate on later-stage issues like ensuring candidate success.

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What Time to Schedule Your Interviews to Avoid Candidate Ghosting

[fa icon="calendar'] Aug 27, 2019 3:04:00 PM / by Othamar Gama Filho posted in Candidate Experience

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Timing plays a crucial part in “candidate ghosting” — specifically the time and day a candidate is scheduled to come in for an interview. Understand this point if you want to protect your recruiters and hiring manager’s time and your company’s bottom line.

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3 Shocking Ways Automation Can Improve Your Recruiting [List]

[fa icon="calendar'] Aug 21, 2019 1:59:00 PM / by Othamar Gama Filho posted in Industry Trends, Programmatic

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As recruiting becomes a more well respected and integral part of the corporate structure, new technology is emerging to help source and hire talent in a variety of industries. Far from replacing recruitment jobs, these technical solutions are freeing up HR professionals to focus on tasks that can’t be done by computers, including interviewing and candidate research. 

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Calculate Recruitment Costs in 3 Easy Steps [Tips]

[fa icon="calendar'] Aug 14, 2019 2:51:00 PM / by Othamar Gama Filho posted in Recruitment Marketing, Programmatic

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The most often overlooked cost of running a business is recruitment. This is especially true of new business owners, but even people who have run their companies for years don’t take the time to consider how much money they will have to spend to maintain the necessary staff to keep operations running smoothly.

However, the fact of the matter is that it can cost quite a bit in terms of both actual capital expenditure and employee hours, not to mention costs related to efficiency issues caused by understaffing until you get the right candidate.

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Top 4 Methods For Estimating Recruitment Needs [List]

[fa icon="calendar'] Aug 12, 2019 2:48:00 PM / by Othamar Gama Filho posted in Recruitment Marketing, Programmatic

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Over and understaffing are highly prevalent across industries in companies of all sizes. Even businesses that have been in operation for decades can struggle to ensure that they are hiring enough people (most companies err in this direction) but not too many.

Fortunately, with the right data, you can get a much more accurate idea of how many people you actually need. While these are estimates, basing your estimation on solid analysis, you’ll find that they are much more accurate than they had ever been previously.

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Facts About Recruiting You Need To Know [Infographic]

[fa icon="calendar'] Jul 29, 2019 1:25:51 PM / by Othamar Gama Filho posted in Infographics

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Write Killer Job Postings On Facebook In Five Minutes [Tips]

[fa icon="calendar'] Jul 26, 2019 11:55:12 AM / by Othamar Gama Filho posted in Recruitment Marketing

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If you’re about to ramp up your seasonal hiring, you’re in luck! There’s a new player in the recruitment game. I’m of course talking about the new Jobs feature on Facebook. And, the best part about Facebook is that it’s completely free to post your jobs. 

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Hire Smarter w/ Programmatic Job Advertising (and Save 43%)

[fa icon="calendar'] Jul 25, 2019 5:27:48 PM / by Othamar Gama Filho posted in Programmatic

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Anyone with experience in recruitment and hiring will tell you that it’s become more difficult and doesn’t look to get easier any time soon. Not only has the demand for labor gone up significantly in the last decade, but it’s become harder to identify qualified applicants and maintain their engagement throughout the interview process. That’s why programmatic job advertising has become such an important part of the recruitment process.

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