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Recruitment Marketing Automation - Talentify

Christopher Hopkins

Christopher Hopkins
Christopher Hopkins is a marketing specialist at Talentify.io, a mobile-first Results-as-a-Service recruitment platform that helps recruiters reach and attract modern-day job seekers. He lends nearly 20 years of expertise in using online tools to finding valuable data, bringing people to the information that they need. He spends his time sharing what he's learned in order to help people to improve their hiring practices and enhance their recruitment strategies. When he's not doing that, he's fencing, cooking, or looking too deeply into dumb movies and smart comics.

Recent Posts

Top 4 Ways to Transition to Independent Recruiting [Tips]

[fa icon="calendar'] Oct 2, 2019 2:19:00 PM / by Christopher Hopkins posted in Industry Trends

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As your business expands, you as a founder or CEO need to learn to start delegating more responsibilities, not least being recruiting. This can be incredibly difficult, especially if you’ve been involved in all of the hiring up until this point. However, it is important to get out of the way and focus on running the company, so now is the time to make that transition.

Here are four tips that will make that transition a little easier.

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Why A Simpler Recruiting Page Gets More Applicants [Answers]

[fa icon="calendar'] Sep 27, 2019 2:26:00 PM / by Christopher Hopkins posted in Recruitment Marketing, Candidate Experience

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Your recruiting web page is far too complex. I know that you want it to look good, with nice graphics, plenty of fields for data, and a complex search engine that will display every job to every candidate whenever they look. 

But that’s not the way to get high quality applicants, nor is it an efficient method for attracting candidates. There’s a reason why 60% of job seekers quit in the middle of filling out an application.

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How to Maximize Your Budget With Machine Learning [Tips]

[fa icon="calendar'] Sep 25, 2019 2:21:00 PM / by Christopher Hopkins posted in Programmatic

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At Talentify, we are big believers in the power of data. To know is to be able to act in a deliberate manner, and that is far more likely to yield results than guesses, no matter how educated.

However, as human beings we don’t always know how to read that data, nor do we necessarily have the experience necessary to understand how best to react. That’s one of the main reasons why it’s important to rely on tools when you have to. And the best, most advanced tools available today incorporate machine learning.

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What You Need to Know About Recruitment Advertising [Answers]

[fa icon="calendar'] Sep 18, 2019 2:21:00 PM / by Christopher Hopkins posted in Recruitment Marketing

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There was a time when prestige alone could draw candidates to a company, but as the decades have rolled on and technology has improved, it has become necessary for businesses to spend more time and effort on recruitment advertising.

Fortunately, that same technology has also made it much easier to target and attract talent pools that were previously untouchable by the common recruiter. In fact, new tools are coming out all the time that help talent acquisition professionals to find the right people to fill open positions. This requires that many learn new skills, however, and realign their approach with trends in how people access the Internet and search, both for jobs and in general.

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Developing An Effective Mobile Recruiting Strategy [Tips]

[fa icon="calendar'] Sep 11, 2019 2:24:00 PM / by Christopher Hopkins posted in Recruitment Marketing

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45% of job seekers use their mobile device to search for jobs at least once a day. 89% think that mobile devices play a critical role in the job hunt. Think about that for a moment. Without an effective mobile recruiting strategy, you are missing out on dozens of candidates that could fill key roles in your company.

Fortunately, it’s not that difficult to make sure that you’re able to handle mobile recruiting.

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How to Read the Story of Your Recruiting Data [Tips]

[fa icon="calendar'] Sep 4, 2019 2:18:00 PM / by Christopher Hopkins posted in Recruitment Marketing

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Modern recruiting is no longer about sifting through resumes looking for a story that matches your company’s needs. Rather, it’s about finding a story within streams of numbers that reflect how you are reaching out to candidates and how those candidates respond to you. Today, candidate sourcing is about interpreting the story that your recruiting data is telling you.

But how do you do that?

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Not Overloading Your Programmatic Recruiting Budget [Tips]

[fa icon="calendar'] Sep 3, 2019 1:12:00 PM / by Christopher Hopkins posted in Programmatic

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While a programmatic system makes recruiting a lot easier, it is not a replacement for a human being at the wheel. Some systems require extensive programming, but even the higher quality ones like Talentify need somebody to provide it with goals in order to ensure that you are not overloading your budgets month to month.

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3 Quick Ways to Increase Diversity In Your Recruitment [List]

[fa icon="calendar'] Aug 30, 2019 2:53:00 PM / by Christopher Hopkins posted in Recruitment Marketing, Diversity

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One of the hardest things to do when recruiting is ensuring that you maintain a diverse workforce. Ideas from people with varied life experiences is vital to a business world that is always changing and lives on the cutting edge. However, many companies find that they have trouble finding candidates that will provide those distinct ideas, and are tempted to blame the problem on there being a lack of potential hires that meet those criteria.

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Leverage Free (Organic) and Paid (Sponsored) Sources [Tips]

[fa icon="calendar'] Aug 28, 2019 2:39:00 PM / by Christopher Hopkins posted in Recruitment Marketing

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There are dozens of options for job sourcing and it can be hard to choose between them, but the smart recruiters are learning how to effectively use both free and paid channels to get the right employees for their company.

The best way to break down these channels is to think of them in terms of organic and sponsored sources. Both have a place in job sourcing, and knowing how to leverage them appropriately means more efficient budget allocation and longer-lasting employees.

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What is Programmatic Recruitment? The Definitive Post [News]

[fa icon="calendar'] Aug 26, 2019 2:24:00 PM / by Christopher Hopkins posted in Programmatic

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Programmatic recruitment is an important trend in sourcing new staff for companies large and small. It can speed up the hiring process, reduce your cost per qualified candidate, and improve employee retention in the long run by utilizing complex algorithms to determine who is searching for work and how to get the best people.

However, many people still don’t understand exactly what programmatic job recruitment actually is. Fortunately, we’re here to help you get a better grasp of what programmatic does that is different from traditional sourcing and how it can benefit your company.

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