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Recruitment Marketing Automation - Talentify

Andrew France

Andrew France
Andy France is the Head of Sales for Talentify, an innovative A.I. Recruitment Marketing company based in Orlando, Florida. Andy previously ran his own staffing firm focused on helping Veterans transition and has a background in helping enterprises use Marketing Automation and Mobile Applications. He remains passionate about connecting talent with opportunities. Andy loves golf and New Smyrna Beach, but above all he loves playing with his 10-month old son, EJ.

Recent Posts

5 Great Recruiting Strategies Using Programmatic [Answers]

[fa icon="calendar'] Sep 23, 2019 2:17:00 PM / by Andrew France posted in Programmatic

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The world has changed, particularly when it comes to talent acquisition. There has been a shift where companies have to genuinely compete in order to recruit top talent. This means better sourcing, increased candidate engagement, and strategic spending on the many job posting services available. 

Fortunately, all of these issues can be addressed through the utilization of programmatic recruiting solutions like Talentify.

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Top 4 Qualities of Effective Job Descriptions [List]

[fa icon="calendar'] Sep 9, 2019 2:47:00 PM / by Andrew France posted in Recruitment Marketing

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When you’re writing an effective job description, the tendency is to try to stick to the “less is more” principle, and as a result, end up hurting your recruiting efforts. These attempts at simplicity can read to job seekers like you’re trying to hide something. 

It isn’t helped that many of the bad habits recruiters have developed stem from the traditional view of their relationship to candidates as adversarial. Information is withheld or obfuscated because hiring managers think, even subconsciously, that giving away too much information puts them at a negotiating disadvantage.

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The Top Three Benefits of Organic Recruiting [List]

[fa icon="calendar'] Sep 6, 2019 2:39:00 PM / by Andrew France posted in Industry Trends

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At Talentify, we like to distinguish between sponsored recruiting - which is to say “paid” - channels and organic recruiting - free - ones. Most businesses have been so trained to use sponsored sources for their recruiting that they are either unaware of or haven’t thought to try the powerful organic recruiting services available to them. Even the ones who have frequently find themselves overwhelmed.

Fortunately, there are many benefits to organic recruiting and tools capable of helping you use it effectively.

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The Hiring Secrets That Will Get You the Right Person [Tips]

[fa icon="calendar'] Aug 23, 2019 2:34:00 PM / by Andrew France posted in Candidate Experience

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Nobody wants to hire somebody that will end up leaving in a week because they didn’t feel like the position was the right fit for them. However, it can be incredibly difficult to choose the person who is not only going to fit the position, but also become an integral part of the company culture. You want somebody who is talented and will be satisfied with the job for a long time to come.

Fortunately, there are a few secrets that the best recruiters know and we’ll share with you today.

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Best Way To Engage Candidates? Hyper Personalization [Tips]

[fa icon="calendar'] Aug 16, 2019 2:42:00 PM / by Andrew France posted in Candidate Experience

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The recruiting game is a highly competitive one. The more specialized the job, the more you will have to fight for every qualified candidate. While there is something to be said for it being a numbers game, you don’t have to choose between contacting several people and contacting them effectively. For that you need hyper personalization.

Hyper personalization is the way that you stand out from the dozens of other companies trying to recruit your candidates. And it only takes a few extra minutes of effort to really break the mold and win over more contenders to your company.

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Beat Your Competitors w/ Mobile First Job Recruiting [News]

[fa icon="calendar'] Aug 7, 2019 3:16:00 PM / by Andrew France posted in Industry Trends

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The vast majority of Internet activity these days happens on mobile devices, primarily smartphones. While retail and commerce has embraced this reality, taking advantage of easy to use tools if they can’t build their own, recruiting has resisted this change and is suffering as a result. Businesses that don’t have a mobile first approach to job recruiting are missing out on top talent every day.

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How Google and Facebook Are Changing Job Recruitment [News]

[fa icon="calendar'] Aug 5, 2019 2:34:00 PM / by Andrew France posted in Recruitment Marketing

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Hold on to your hat: Facebook and Google have entered the recruitment industry. 

This is not just some innocuous announcement: With two of the global tech titans entering the recruiting game, we can expect the entire industry to change drastically.

Don’t believe me?

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Top 5 Programmatic Marketing Solutions in the US [List]

[fa icon="calendar'] Jul 31, 2019 2:36:00 PM / by Andrew France posted in Programmatic

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Programmatic marketing is making its rounds in the job recruiting industry. Simply put, if you’re not using programmatic job advertising, you’re either quickly falling behind your competition or wasting countless hours doing tasks that can be easily automated.

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