The recruiting game is a highly competitive one. The more specialized the job, the more you will have to fight for every qualified candidate. While there is something to be said for it being a numbers game, you don’t have to choose between contacting several people and contacting them effectively. For that you need hyper personalization.
Hyper personalization is the way that you stand out from the dozens of other companies trying to recruit your candidates. And it only takes a few extra minutes of effort to really break the mold and win over more contenders to your company.