The vast majority of Internet activity these days happens on mobile devices, primarily smartphones. While retail and commerce has embraced this reality, taking advantage of easy to use tools if they can’t build their own, recruiting has resisted this change and is suffering as a result. Businesses that don’t have a mobile first approach to job recruiting are missing out on top talent every day.
Hold on to your hat: Facebook and Google have entered the recruitment industry.
This is not just some innocuous announcement: With two of the global tech titans entering the recruiting game, we can expect the entire industry to change drastically.
Don’t believe me?
In the late ’90s, and early 2000s, young upstart Craigslist began to systematically take out traditional classified sections across the world with its simple, online classifieds platform. Craigslist was quite the maverick: Not only was it transforming the newspaper industry by letting people take ads out for free online, but it also changed the recruiting game by allowing job postings.
Programmatic marketing is making its rounds in the job recruiting industry. Simply put, if you’re not using programmatic job advertising, you’re either quickly falling behind your competition or wasting countless hours doing tasks that can be easily automated.
So you’ve posted countless jobs openings on Google for Jobs but you don’t seem to be getting as many responses as you think you should? Before you give up on Google for Jobs completely, you need to make sure you’re doing everything you can to take advantage of Google’s full potential.
But just how do you do that?
If you’re about to ramp up your seasonal hiring, you’re in luck! There’s a new player in the recruitment game. I’m of course talking about the new Jobs feature on Facebook. And, the best part about Facebook is that it’s completely free to post your jobs.
Anyone with experience in recruitment and hiring will tell you that it’s become more difficult and doesn’t look to get easier any time soon. Not only has the demand for labor gone up significantly in the last decade, but it’s become harder to identify qualified applicants and maintain their engagement throughout the interview process. That’s why programmatic job advertising has become such an important part of the recruitment process.
When we think of botching a big interview opportunity, we tend to think as a job applicant. But whether or not we’ve whiffed as an applicant, as recruiters, we miss the mark every time we lose a candidate due to an unengaged hiring manager. Hire engagement is key.
Recruiting talent in today’s current climate is a lot like a sales process. With a record 6.6 million job openings in the US, companies are now having to compete with each other to find and attract top-tier candidates.